Case Study: The Unicorn New Year’s Instagram Contest

objective: to gain followers and increase engagement for 5 lifestyle, wellness and beauty brands

strategy:  created and executed Instagram specific contest run over the course of 3 weeks which was posted on the 5 Instagram accounts of the participant brands.

participants:
@thebeautymage
@thegangsterhippie
@mylittlewaxbar
@lebombebeaute
@hairconfidence

results: increased followers on each account by 350+ followers
boosted engagement on contest posts 5x

 

before contest (dec 28, 2018)

after contest (jan 25, 2019)

sample posts

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