objective: to gain followers and increase engagement for 5 lifestyle, wellness and beauty brands
strategy: created and executed Instagram specific contest run over the course of 3 weeks which was posted on the 5 Instagram accounts of the participant brands.
participants:
@thebeautymage
@thegangsterhippie
@mylittlewaxbar
@lebombebeaute
@hairconfidence
results: increased followers on each account by 350+ followers
boosted engagement on contest posts 5x
before contest (dec 28, 2018)
after contest (jan 25, 2019)
sample posts
cee sando 