ShoutOutLA Feature: Meet Cee Sando

Meet Cee Sando

We had the good fortune of connecting with Cee Sando and we’ve shared our conversation below.

Hi Cee, can you tell us more about your background and the role it’s played in shaping who you are today?
I’m originally from Trinidad and Tobago. I made my way to my current home in Los Angeles via many years spent in Toronto, Ontario, Canada. I have moved to so many different places throughout my life and much of that time I was searching for a concept of “home” that I could neither find nor properly define. only in the last decade have I realized that this elusive place is not a physical space at all but a place within myself. I spent so much time feeling uncomfortable being an outsider/ being one of one- the one “with an accent”, the one who used “funny” words, the only black kid, the only queer… I spent so much energy trying to blend in. When that did not work, I kept thinking/ hoping there would be some magical place that would embrace someone like me with open arms and I would finally feel at home. Moving from city to city made it clear that this was not going to happen. I only felt at home in the city I lived in when I started feeling at home with myself. I experienced a profound shift in consciousness when I decided to stop trying to fit in and instead embrace exactly who I am, in all of my magical weirdness. I now lean into my identities, interests and experiences, which has allowed me to build a truly unique career. I absolutely love what I do and can say with absolute confidence that there is no one else who can do the work I do with the knowledge level, expertise and passion I bring.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am truly proud of finding my own niche. It’s clients that actually inspired my title of “social media sage”. After being told one too many times that the work that I do is healing work and cannot simply be defined as “social media consultation” or “digital marketing”, I decided to celebrate my unique approach. I have had clients call me “magical”, cry in consultation sessions, and even some tell me that a conversation was “better than a therapy session”. For me social media platforms offer an incredible opportunity to communicate with the world. Social media is meant to be fun, entertaining and informative… why not healing as well? Social media has become so ubiquitous and necessary in our lives that it can often feel like a chore or an obligation. My goal with every client is to make sure that their platforms are working best for them, not the other way around.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Whenever I have friends or family in town I take it as the perfect opportunity to go on a roadtrip! as an islander I never thought the desert would be appealing to me. southern California has definitely changed my perception. Palm springs, the palm desert, and Joshua tree are absolutely magical places! I completely understand why so many bipoc artists decided to move there in the 70s and 80s as a reprieve from expensive city life. Necessary stops on my desert road trip include Noah Purifoy’s outdoor art museum, Joshua tree national park- you have not truly experienced the park if you have not been on a moonlit full moon hike, coachella valley preserve, the slab city library, salvation mountain, sunnylands center & gardens, living free animal sanctuary and the town of idyllwild nestled in the mountains with Maximus Mighty-Dog Mueller III, their golden retriever mayor.


Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have had so many mentors, guides, and energies that have helped me along my path, way too many to name. I’ll keep it short by saying I’m thankful for every experience- positive or negative. Deepest gratitude to everyone who has supported me. Many thanks to those who rejected or caused me pain. And thank you for every word I have ever read that allowed my mind to expand a little more.

Instagram: @ceesando
Twitter: @ceesando

Originally appeared on on November 24, 2020

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